What we actually do
This side of the business splits into two related things. The first is analytical — breaking down game plans and strategies the way a technical staff would, using the same tactical eye that goes into coaching decisions on the pitch. The second is building actual digital products: mobile games rooted in the same sports the rest of the company works in.
Dribble Dodge Dash is the clearest example — a mobile runner game built around football movement and instinct, not just a generic sports skin slapped on a template. It's the kind of product that only makes sense coming from a team that actually understands the sport it's representing.
Why it's run this way
Most sports-branded mobile games are made by studios that know games but not sport, or academies that know sport but not games. Housing this under the same roof as the tournament and youth development side means the game design actually reflects how the sport is played, not just how it looks.
The strategic analysis work runs the same way — reading game plans with the same tactical literacy that informs everything else we do, rather than treating it as a separate, bolted-on data function.
What this looks like in practice
- Mobile game design and development, built around real sports mechanics
- Game plan and strategy analysis for clubs and academies
- Ongoing product development — Dribble Dodge Dash is the first release, not the last
- Digital infrastructure supporting the tournament and academy side of the business
Figures above are illustrative placeholders — swap in your real numbers once you have them to hand.